2.5.07

MUUTO_Nordic design_chega esta semana!









Together with the best younger Nordic designers the visionary design company MUUTO wants to regain the position of the golden era and once again make Scandinavia the world´s leading region of design.

Muuto, a new danish design company, strives to add fresh perspectives to Scandinavian design and thereby put the region back in the lead on the international design scene. That is why they chose the name Muuto - inspired by the Finnish word ”Muutos”, meaning change or fresh perspective.

”We believe that the road to sucess for modern Scandinavian design lies in a strong belief in the best younger designers. We give the designers the freedom and inspiration to create new designs, and we see it as one of Muutos´ primary goals to be on the forefront in the development of the designers”, says Peter Bonnén.

The two founders of Muuto - Peter Bonnén and Kristian Byrge - are very ambitious, striving to have their products represented in the leading design shops in all major cities around the world. The first twelve to fourteen new designs are ready to be launched in 2006 from leading designers like Norway Says, Claesson Koivisto Rune, Harri Koskinen and Louise Campbell, all sharing Muutos´ambition to add new chapters to the proud Scandinavian design tradition.

Muuto is firmly rooted in Scandinavian design, hand-picking designers from Sweden, Norway, Finland and Denmark, and giving them the freedom to express their personal design philosophy when designing everyday products for the home.

”This gives the Muuto designs great diversity and character, linking them with the nordic heritage – a heritage Muutos is proud of and which all the designers carry with them as part of their professional luggage”, says Kristian Byrge.

Peter Bonnén and Kristian Byrge both have previously worked as advisers for leading Danish and international companies in the fields of strategic development, marketing, branding, and management.

0 Comments:

Enviar um comentário

Links to this post:

Criar uma hiperligação

<< Home